
Some small boutique hotels thrive in the big business of hospitality by offering unique services.
To me to give good services means hospitality and to be good in hospitality industry, you should give better services than the others and when you understood this, 50 percent of job is done.
As you know today hospitality industry is captured by hotel chains such as Intercontinental, Marriott, Accor, and so on, it is really hard to get success in, but if you have the new ideas in terms of services you can even absorbing their clients because human being first of all is looking for comfort.
For example: Emanuel Stern and his brother, Leonard Stern, opened the SoHo Grand hotel ten years ago in downtown Manhattan when there was many hotel giants in New York City, and they succeed because of their excellent ideas by "more nimble in terms of policy changes" and employ fresh ideas, like greeting guests with cold towels scented with rose petals on hot summer days or providing a complimentary pet goldfish on request, without having to go through a lot of red tape.
And the results are booming with an occupancy rate near 90 percent, even with room rates starting near $400 a night. They have since opened a second hotel nearby.
"The fact is that we do our things our own way," he said, noting that "we can accommodate unreasonable requests."
http://money.cnn.com/2006/11/08/smbusiness/hotels/index.htm?postversion=2006110910