'Lifestyle chains' aim to satisfy a yen for budget swank
Cross a Comfort Inn with the Mondrian, add high ceilings, big-screen TVs, wireless access, and price it at $150.

Hi every body

Here you find my opinion and click below to the link to find the source please.

According to our last week subject about Aloft hotel with their new idea like virtual tours and maps of the hotel such as The Simps video game, I found it really interesting cause now we can understand why they are trying to use video games software in to the hotel industry, even some people asked :

Is it not going to change the luxury look of the hotels???

Actually the answer is YES, it is targeting the luxury hotels prices and young people who don’t care about luxury and for the new lifestyle brands, key age groups are Generation X, born between 1965 and 1979, and people born between 1980 and 1997. The latter, variously pegged as Generation Y or the Millennium Generation, will soon rival Baby Boomers as the biggest consumer group in U.S. history.

also we can say, it is a new revolution in the industry, because until today as a business traveler you can not find internet access in less than 4 star hotels which will cost you minimum let’s say 200 euros per night if they don’t charge it as a extra services.

Here they come to break down the price of luxury hotels by creating the new chains in which you will have your lab-tab with WIFI internet connection in your room and a big flat screen T.V and lots of other things with only130 euros per night.
What about the luxury hotels then?
http://www.latimes.com/travel/la-tr-insider26nov26,1,6230479.column?page=1