Learn to Learn
Adapt to Change
Scan the Horizon






1) The social sharing sites, simply are the sites that everybody can participate and sharing their ideas, experiences, photos, videos, political discussions, and millions of other subject that you can imaging with different languages and culture such as first of all http://www.blogspot.com/, http://www.youtube.com/ , http://www.paltalk.com/ , http://www.flickr.com/


2) A social sharing site has a great power to change your idea( the word of mouth) either negatively or positively as a user, let's say we are two online friends in yahoo messenger for example and when I ask you wheren did you spend your last vacation ? And you answer: I was in a 5 star hotel in Maldives but there was a big mess in the hotel!!! OH my god the service was awful or the staff did not speak English... For sure you won’t try this hotel if one day you go to the Maldives but on the contrary if everything went well, it could be a good idea to go one day in Maldives.
This link will give you more examples of social sharing influences http://influence2.editme.com/makingthecase


3) The hoteliers can best utilize social sharing trends to communicate with customers, if they get it as a positive impact like a service after sale or a satisfaction guaranteed when the customers can contact you and transferring their feeling about the services they have got or their experiences to you as the owner, you have the chance to improve your hotel services, managers, and all other thing even if it is a negative impact.
The hotelier can be also proud of their social sharing trends as a new service to communicate with their customers like the objectives behind the Corporate Blog of Bill Marriott, CEO , Marriott Hotels states
"The purpose of the blog is to create a forum for people to interact with Bill Marriott. We're proud of our culture, history, service excellence, and especially our 143,000 associates whose Spirit to Serve makes us so successful. Part of what makes us great is our belief in service to the customer and Success is never final.
This blog allows us to hear from you and build on the community that we've nurtured for 80 years."
Another successful example of social sharing ideas site is http://www.zagat.com/ started by survey system in 1999 only in restoration sector and now they have guide books for restaurants, hotels, movies, music’s, almost everywhere and also everything is rated by the customers in different categories such as rooms, facilities, neighborhood, services, and so on.


4) yes, of course in my opinion an online conversation with customers effectively is getting to improve the quality of the services and also there will be a big competition between the hotelier as I told you already in my blog if yesterday Hilton has told “location, location, location” today we should say service, service, service.